1. Schultz’s vosion was that he just wanted to open Starbucks stores across the United States and Canada with company’s value. It has never changed. It is just following the 1980’s vision. In order to achieve Starbucks’ vision, it improve business model, expand retail stores and going to international market. With the development of economic market, Shultz is continuing to change his ideas but Starbucks’ original goal is not change. The company’s goal and vision just wants to keep the business changing. The strategic mission will become new strategies. Starbucks want to get more experiences from customers.
2. Of course, business is war. In order to defeat competitor, Starbucks has to evolve with customers’ needs.
3. Starbucks is produced different productions to attract more and more customers.
4. Starbucks key polities is that improve store ambiance, serve high quality and fresh coffer, and offer high quality and statistics service. Starbucks offers some benefits to their employees, and every employee has chance to take coffee training.
5. “To build a company with soul” is Starbucks’ value. The company said that they have never stopped purchasing the perfect cup of coffee by buying the best beans an roasting them to perfection. Besides, Starbucks products is building a culture common to all stores.
6. Starbucks’ corporate social responsibility strategy had 4 main elements: ethically sourcing all of the company’s products, community involvement, environment stewardship, farmer loans.
7.
Starbucks USA
2009
2008
2007
2006
2005
Revenue (Mil)
$6,572
$6,997
$6,560
$5,495
$4,539
Growth Rate %
-6.10%
6.70%
19.40%
21.10%
Operating Income (Mil)
$531
$454
$1,005
$955
$818
Operating Inc/Rev %
8.90%
6.49%
15.32%
17.38%
18.03%
INTERNATIONAL
Revenue (Mil)
$1,608
$1,774
$1,437
$1,087
$852
Growth Rate %
-9.40%
23.40%
32.10%
27.60%
Operating Income (Mil)
$92.90
$110
$137
$108
$82
Operating...