Advertising and the Image of Perfection
Beautiful women and handsome men have been used for centuries in advertising products in order to subconsciously imprint in the minds of the viewers that if they were to use this product that they could look as glorious or handsome as the person promoting the product. An Example of this would be with Katy Perry and Cover Girl, they use Katy Perry’s fame and success as well as her looks to draw people’s attention and then they promote their product by showing Katy Perry using them in order to show that if Katy Perry is using them and she is beautiful then if they the viewer uses them then they can become beautiful like Katy Perry as well. This shows that in society that large corporations will use iconic or incredibly beautiful people in order to further their business. This affects the viewer by showing that if someone like Katy Perry or a beautiful or handsome man or women is supporting this product then it must be able to make them just as beautiful so they will spend money on the product believing that it may help them with whatever they believe the product will do. Physical beauty and advertising call the attention of people who yearn for the looks of a beautiful or handsome man buy doing this both parties, the advertiser and the sponsor (beautiful or handsome man) use each other in order to turn a profit the advertisers get their product sold and then they pay the sponsor for their services.
In advertising people can react emotionally too many different advertisements they can react positively to advertisements or negatively to the advertisements. An example of a positive emotional reaction may be advertising that involves somebody’s favorite video game, book, or TV show being released and they are overflowing with joy and anticipation for the time in which they can purchase or experience what has been advertised. An example of negative emotional reactions to advertising would be an advertisement...