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Test

  • Submitted By: stud001
  • Date Submitted: 11/24/2008 10:00 AM
  • Category: Technology
  • Words: 561
  • Page: 3
  • Views: 1

The eager and almost rabid application of Porter’s “Five Forces” (Supplier Power, Customer Power, Threat of New Entrants, Threat of Substitute Products, Industry Rivalry) to technology products and services has bred an entire generation of MBAs in marketing positions dedicated to developing and maintaining closed systems and closed hardware platforms.

Secondly, it’s probably the most well formulated case study on the iPhone and also Netflix that I’ve read.

Enter the iPhone. Apple aligned with AT&T, I suspect, because they provided the cheapest network solution Apple could negotiate quickly. They certainly did not have the best network (EDGE is no 3G), or the best coverage, but I personally doubt Apple intended to stick with AT&T for long, and it was a good “proof of concept” deal to see how the iPhone sold before committing to a more committed strategy. Apple, unlike most firms, actually gets Porter, understands it as a guide to offensive as opposed to defensive market strategy, i.e., build a base in hardware, users loyalty, and then use that to push around network providers.

Private equity has never been better.

The eager and almost rabid application of Porter’s “Five Forces” (Supplier Power, Customer Power, Threat of New Entrants, Threat of Substitute Products, Industry Rivalry) to technology products and services has bred an entire generation of MBAs in marketing positions dedicated to developing and maintaining closed systems and closed hardware platforms.

Secondly, it’s probably the most well formulated case study on the iPhone and also Netflix that I’ve read.

Enter the iPhone. Apple aligned with AT&T, I suspect, because they provided the cheapest network solution Apple could negotiate quickly. They certainly did not have the best network (EDGE is no 3G), or the best coverage, but I personally doubt Apple intended to stick with AT&T for long, and it was a good “proof of concept” deal to see how the iPhone sold before committing to a more...

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