The changing perception of young newspaper readers of Bangalore with the changed face of English language newspapers
a research paper by Naresh H. Rao, Department of Journalism
Perception is defined as the act of perceiving, which is "to become aware of directly through any of the senses, especially sight or hearing" which could be right or wrong. On the other hand, reality is defined as "the quality or state of being actual or true".
Media is said to mirror reality. We the people get this reality from the media. Many watched the bombing of WTC and it is now imprinted in the psyche for life. Similarly, many scenes from media get captured by our inner eye. Our understanding of society and the world around is but a consequence of this exposure to mass media. We therefore live in a mediated world; the media is a window to the reality outside.
All media texts, by definition, are representations of reality. They have been deliberately composed, cropped, edited, written, captioned and censored by their producers and therefore, they are artificial versions of the reality we perceive around us. As the world has grown and distances have increased, it is impossible for every one of us to directly perceive reality. We often rely on mass media for that and what is given to us through newspapers, television, radio or the internet is just representation of that reality.
A major percentage of the media consumers are the youth. The youth in Bangalore is increasingly relying on media to get a picture of the world around. There are many sources for news and views for the young. Television, Radio, the Internet and of course, the newspapers paint a picture of the world. The newspapers, credible relative to other mediums, in the city are fanning this quest to understand the reality out there by constantly innovating their product. News comes to us in different shades and colour. The packaging of news adds a whole new perspective to reality. The picture, graphic...