Mixed Marketing
Towing trucks is a needed service within the Phoenix metropolitan area. The budget crisis has contributed several elements benefiting those within the towing industry. Existing drivers losing jobs, rise in gas prices, climate leading to overheated vehicles and inability to maintain a full tank of gas due to low income are all components contributing to the need for this service. This paper will illustrate the services provided including the ideal location to physically promote services as well as pricing and overall marketing strategies. Towing vehicles is a convenient service to those that have had car trouble or are transferring from one location to another. For businesses or financial lenders, towing is a method to repossess their vehicles. Arizona is known for desert heat and with rising temperatures, many vehicles require frequent maintenance and if left neglected, vehicles can leave their drivers and passengers without transportation. For this reason, towing companies serve as a first responder or rescue team during summer months in Phoenix.
Prior to starting a tow trucking business, it is imperative to conduct research and establish a business plan to map out the operational aspect of the business as well as determine costs and mitigate financial transactions. One critical area to explore is the location to solicit business and establish clientele for future productivity. Areas in need throughout the week are auction yards. Many consumers purchase vehicles without planning for transportation i.e. the inability to transport either their new vehicle or the vehicle that got them to the auction yard. On a slow day, a driver may consider monitoring the highways in the event the DPS officers are monitoring traffic violations in shaded areas. Another source would be partnering with local vehicular repair shops. The idea is to contract with a reputable repair shop with regular consumers. By offering services through another business...