TYPES OF ADVERTISING
The only thing constant is change.Stabilitiy one of the most important rule in our life. In order to get stability, people should follow dynamic changes all around the world. Especially, in the economics life, companies have to improve themselves and serve new, attractive and impressive goods. For this reason advertising very important in order to attain large numbers of customers. According to Uttara Manohar “ Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers.” So that advertising has become an essential element of the corporate world and hence the companies allot a large amount of incomes as their advertising budget. There are several reasons for advertising some of which are as follows. Increasing the sales of the product/service, creating and maintaining a brand identity or brand image. Also communicating a change in the existing product line and introduction of a new product or service and, increasing the buzz-value of the brand or the company. Thus, several reasons for advertising and similarly there exist various media which can be effectively used for advertising. Based on these criteria there can be several branches of advertising such as print advertising ,online advertising, broadcast advertising.
Firstly, print advertising is one of the most important techniques of advertising. Print advertising is such advertisements are found in newspapers, and magazines. A great deal of planning generally goes into this type of advertising. This often requires a team of individuals. There are some people who are employed to create the best ideas to attract attention and inspire people to spend their money. These people develop a concept. Then, they decide on the imagery and wording that sufficiently ties the idea together.
According to Uttara Manohar...