Criteria for Vice-president of International Marketing
There are several criteria that should be considered for hiring a vice-president of international marketing. The first one is language ability. As the new hire will be stationed at the headquarters in Germany, the candidate should know German so that he/she can be able to communicate with the staff in the headquarter office. Knowing Chinese and English is also an advantage for a V.P. since he/she is responsible for overseeing the emerging market in the Asia-Pacific region. The second criterion is marketing knowledge. The job title is Vice-President of International Marketing, so both international and cultural understandings of marketing are very important for communicating between different countries.
Analysis of Three Candidates:
L. Kim is a current senior VP for marketing and has an outstanding reputation as an expert in international marketing. He possesses an advantage in knowing the job responsibility, and this can also be said as a qualification for his marketing knowledge. He is also keen to understanding organizational politics. This qualifies him to be a good leader in a company as he should understand the various phenomenons in an organization and know what to do when there is problem. He is interested in growth potential offered by the V.P. position. This shows that he is willing to have a long term career in our company. However, L. Kim also has several weaknesses make him not suitable to be vice-president. First, his native language is Korean and he is just reasonably educated in English. This means that it will be hard for him to communicate with English, Asian, and German speaking people... He has a BA in Business Administration which is not marketing related, and his academic knowledge about marketing is limited. Finally, Kim has boosted sales and market shares by 20% soon after joining the company 15 years ago, and now the market shares are well ahead of competitors in the Asia-Pacific...