Yogurt Market - North America Scenario, Industry Analysis,
Size, Share, Growth, Trends, and Forecast 2013 – 2019
76 Page Report
Widespread Acceptance of Yogurt as a Healthy Snack will Augment
Demand for Yogurt in North America, reports TMR
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The North America yogurt market is highly competitive with leading players focusing on product
differentiation and innovation. With an intent to capture more market share, players are striving to achieve
reduced product pricing through innovation, states a new report by Transparency Market Research (TMR).
Yogurt manufacturers such as General Mills, Groupe Danone S.A., and Chobani have entered into long term
contracts with dairy suppliers, ensuring the uninterrupted supply of milk and other ingredients for the
production of yogurt.
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The major buyers of yogurt are grocery stores, mass markets, supermarkets, and hypermarkets. Since the
retail buyers look for higher margins, keeping their discounts in account, the bargaining power is expected
to be high in the coming years. The North America yogurt market is led by players such as Groupe Danone
S.A., Chobani, Yoplait, and Fage S.A. However, the market’s growing attractiveness invites many new
entrants, developing new yogurt recipes. There exists a significant threat of private labels entering the
market. Thus, the threat of new entrants is expected to be high in the coming years.
Health Benefits of Yogurt Driving Demand
The growing preference for yogurt as an important element at breakfast, lunch, and dinner...