The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business' marketing objectives.
While some small business owners include their marketing plan as part of their overall business plan, if a business owner follows the recommended SBA format, parts of the marketing plan will be included in the various areas of the business plan. As an alternative, the marketing plan may be attached in its entirety as an appendix to a business plan.
Like a business plan, a marketing plan is an important document that needs to be updated on a regular basis. Even five year marketing plans should be revisited periodically - at least once each year - to address changes in market conditions, demand, pricing issues, etc. Procter & Gamble Co., also known as P&G, is an American multinational consume goods company headquartered in downtown Cincinnati, Ohio, United States. Its products include pet foods, cleaning agents, and personal care products.
P&G is an international company reaching out to almost the entire world population with about 300 brands in 140 countries. Many of these world brands have become famous household names and are found in almost every home.William Procter, emigrating from England, established himself as a candle maker in Cincinnati, which was a busy center of commerce and industry in the early nineteenth century. And James Gamble, arriving from Ireland, apprenticed himself to a soap maker. The two might never have met had they not married sisters Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a bold new enterprise was born: Procter & Gamble.
Headquartered in Cincinnati - Ohio in the USA, P&G has local operations across the globe in more than 80 different countries, including numerous manufacturing sites and research & development technical centers. P&G is an internationally...