4 videos synopsis

4 videos synopsis


Products: Doggie Day Care
Doggie Day Care offers customers a serious of good care of their puppies. Helping customer to take care of their dogs when they are away from the house is the most important service product of Doggie Day Care. When the company had a recession during 2008 to 2009, Liz Blondy found that people would not stop spending on their pets. Since pets are parts of people’s family, people would like to choose the best service for their four-legs family members. However, the important thing made the company successful is a strong employees’ team. For Liz Blondy, it was difficult for her to train such a team in order to give better taking care service for customers. But it is also the key to success.

Place: How supermarkets lure you to buy more
This video told us how supermarkets lure people to buy more and more products. First of all, the supermarket flyers may sometimes cheat you. Because not everything feature in a flyer means on sales. The manufacturer pays advertising dollar to mention their products. Second, the end of aisle is the hottest selling spot but most of these items are close to their expiration date. Third, product placement is key. Many companies are willing to pay more to get a good place of supermarket to put their products. Since it’s easy for people to find products on a place which obvious and convenient to pick up. What’s more, convenience will cost customers a lot. It is much cheaper for you to buy pre-cut products than those have already cut products like fruits.

Promotion: Charlotte Pipe
This is a very interesting advertising. The Charlotte Pipe and foundry company compares itself to pipe-sniffing dogs. In this video, it spent most of time to introduce how reliable the pipe-sniffing dogs are. They are trained to sniff at different pipes and figure out the quantity of pipes. It is exaggerating that it said these dogs will never wrong. That also means that this company which producing pipe will also up to standard...

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