Introduction
Web Analytics is now beginning to play a pivotal role to help companies accomplish their marketing mission. It is gaining significant importance because of rapid growth of Internet, electronic commerce, and the increasing role of Websites in generating revenues, building customer relations, brand loyalty and public awareness. Having said that, all of it is of little value to the company if you do not have sufficient data to perform your analysis. Therefore, quality of data becomes an extremely crucial factor in web analytics industry.
Infogroup is a data and marketing services company that provides products and services to generate sales leads, find new customers, and develop direct mail, email and telemarketing campaigns. Based in Papillion, Nebraska, employs 3700 people operating in 9 countries.
Infogroup – The Company
Infogroup’s clients are enterprises, big & small businesses, and nonprofit/government organizations. All of these clients are very different in their needs and modus operandi. But all of them require data which is accurate, insightful and rich in quality. They all need someone who can provide them a data of such quality along with insightful information and recommendations which are actionable and results oriented. Infogroup identifies the customers needed by their clients, connect with them through multiple channels and then analyzing the interaction to yield insightful results. Infogroup puts data into real action which offers greater efficiency, bigger profits for your business, however big or small. Through their expertise at extracting models and analytical insights from the data, they are able to generate revenue for their clients’ businesses.
In a nutshell, Infogroup build their business around compiling data about consumers. This data can generally be put into two categories: demographic or behavioral. They compile this data from several other data sources (e.g. credit card companies) as well as tracking web...