Analysis of a Persuasive Image

Analysis of a Persuasive Image

Communication and Persuasion Assignment

3) Choose an image that has been used for persuasive effect and analyse it using all of the relevant authors contained in the module. This can include the extra visual analysis texts included on the module's website. In your writing, use suitable terminology drawn from the module. Include an accurate copy of the original as an appendix to the submission.

Many images are used for a certain amount of persuasive effect, even images that are not advertising particular items such as paintings or other forms of art. All of these artists are aiming to create pieces of art or advertisements that persuade viewers to observe and analyse them and these particular people are all trying to succeed in grasping people’s attention. It is obvious to see that the advertisement is used for persuasive effect as the purpose of the content is make people believe that they want to possess or purchase the item that is being advertised. By doing so the company advertising will become better known as well and more accepted by the public.

This purpose of this text is to reach out to a wide audience, mainly consisting of middle class people although the working class strive to own more expensive and powerful vehicles. The text is an advertisement from a car magazine known as ‘What Car?’ which collects an encyclopaedia of different cars and displays information about all of them for the reader to decide on what car they would like to purchase. The advert is placed in the centre of the magazine for people to view as they are flipping through the pages. The text is to persuade the reader’s of the magazine to buy the car they see before them.

The advertisement contrasts somewhat to other types of adverts displayed in other magazines due to the difference in target audience. If a reader was to look at the magazine ‘Cosmopolitan’ for example, they would see adverts on fashionable items of clothing or perfume due to the particular target...

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