BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash)
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Writing The Marketing Mix
The Marketing Mix:
• Must be six to eight double-spaced pages in length and formatted according to APA style as outlined in your approved style guide.
• Must include a cover page that includes:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
• Must include an introductory paragraph with a succinct thesis statement.
• Must present information with critical thought.
• Must conclude with a restatement of the thesis and a conclusion paragraph.
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BUS 235 Week 3 Assignment Retail Store (Walmart) (Ash)
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Week 3 Assignment :
Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:
1. Type of outlet (convenience, shopping specialty, etc.)
2. Location – Describe reason for specific location.
3. Customer profile – Who shops there? Target market segments?
4. Unique competitive positioning – What separates them from competition?
5. Categories of products (types, quality, brand, non-brand and assortment)
6. High, medium, low prices (example: high quality-high price)
7. Can products be easily competitively shopped at other retail stores?
8. How well is the store laid out – displays, etc.?
9. Are promotions consistent with image? Are special sales obvious?...