According to the article “Kobo in the international market”, Kobo introduced their e-reader in 2009. The Kobo e-reader was brought into the market to compete with Kindle and Nook. In 2011, two major partners declared bankruptcy. Subsequently, in April of the same year Indigo and Cheung Kong Holding (CKH) invested $50 million in an International expansion. In November Indigo sold its assets to Rakuten of Tokyo. As part of the deal Indigo retained a revenue stream from Kobo. By 2012, the market of e-readers decreased drastically. Kobo took immediate action redirected their effort, taking advantage of new technology. Using the Android operating system, Kobo turned their e-reader into a low price tablet. Further, Kobo’s technology was made available and compatible to work on any Android operating system on tablets or cell phones (Althouse, et al, 2014).
Today, Kobo is offering more than 3 million eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a "Read Freely" philosophy and a passion for innovation, Kobo has expanded to 190 countries where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience. (Kobo Inc, January 16, 2013)
In this analysis, there are several Stake holders that have interest in Kobo and all have their own concerns. These concerns vary depending of the group they belong to. Below Exhibit (1.0), provides a view and understanding of the relationship within the organization. Exhibit (1.1) displays the type of relationship and communication needed for the organization to be successful in the...