BUSINESS STUDIES
AS Marketing Specification - Definitions
|Market Size |The total sales of all the producers within a market-place, measured either by volume (units sold) or value |
| |(£) |
|Market Growth |The % rate of increase in the total number or value of goods or services sold in a given period of time |
|Market Share |The proportion of the total market which is held by one seller. |
|Segmentation analysis |Dividing the consumers of products or services into groups of individuals having similar needs and wants |
| |(often done by age, sex, income, ethnic group etc) |
|Market research |the systematic gathering, recording, analysis and evaluation of information on present and potential |
| |markets. |
|Field Research |The gathering of original information that is tailor-made to a firm’s own products, customers or markets |
| |(often through questionnaires / surveys) |
|Primary data |New information that is specific to a firm’s needs |
|Qualitative data |The result of In-depth research into the motivations behind a small sample of consumers’ behaviour or |
| |attitudes....