SUO, Marketing Management | MKT3010
Midway cable is a small town cable company that services has been around for over 120 years in business. Midway cable is expanding its native cable company. The establishment at Midway cable building on consents with in elements of customers having a more border choices when it comes to considering whom to choose when it involves you family cable or satellite provider. This destination store offers the advantages of Midway cable offers premium channels to its customers’ orders. Research demonstrated a specific need in the small town of Midway for an expansion of the products and services department in Midway cable which will offers the market high quality cable serves On the other hand pricing strategy offering high value to our customer price surrounding the market based on the best quality available, convenience, and timeliness in acquiring the product.
Midway offered through other cable company and consistently above prices offered through the price points but will offer better quality one way this will be approach is through the marketing mix approaches to customers are through advertising and promotion, and customer service. The department product will be distributed through the main office in Midway where they will also receive phone orders from established customers as well handle customer complaints. Advertising and Promotion will develop a website where customer can sign up for service or pay their bill from the convenience of their laptop or home computer Through advertising with local newspaper the Midway News and, Midway quarterly newsletter prove to be an excellent method to connect with the existing customer base, with a mailing list of 150,000 people. Or just from word of mouth. Midway strive on the goal of its Customer Service the Excellent personalized service each customer receives is one-of-a-kind customer business and...