Chapter 6 Perception and Individual Decision Making
CHAPTER6
Perception and Individual
Decision Making
LEARNING OBJECTIVES
After studying this chapter, your students should be able to:
1. Define perception,and explain the factors that influence it.
2. Explain attribution theory, and list the three determinants of attribution.
3. Identify the shortcuts individuals use in making judgments about others.
4. Explain the link betweenperception and decision making.
5. Contrast the rational model of decision making with bounded rationality and
intuition.
6. Describe the common decision biases or errors.
7. Explain how individual differences and organizational constraints affect decision
making.
8. Contrast the three ethical decision criteria.
9. Define creativity,and discuss the three-stage model of creativity.
INSTRUCTOR RESOURCES
Instructors may wish to use the following resources when presenting this chapter.
Text Exercises
! Myth or Science?: “All Stereotypes Are Negative”
! glOBalization!: Does Multicultural Experience Make for Better Decisions?
! An Ethical Choice: Choosing to Lie
! Point/Counterpoint: Stereotypes Are Dying
! Questions for Review
! Experiential Exercise: Biases in Decision Making
! Ethical Dilemma: Deciding to Cheat
Text Cases
! Case Incident 1: Decision-Making Processes at Steel Inc.
! Case Incident 2: Career Promotion at Emox: Rationalizing under Uncertainty
Copyright © 2015 Pearson Education Ltd.
Chapter 6 Perception and Individual Decision Making
Instructor’s Choice
This section presents an exercise that is NOT found in the student's textbook. Instructor's
Choice reinforces the text's emphasis through various activities. Some Instructor's
Choiceactivities are centered on debates, group exercises, Internet research, and student
experiences. Some can be used in class in their entirety, while others require some
additional work on the student's part. The course instructor may choose to use these at
anytime...