DIY Retailing - UK - May 2014
DIY stores need to become ideas centres – places where shoppers are inspired to buy, whether that is for a project themselves or for someone to do the work for them.
Table of Content
Introduction
A bounce back, but one dependent on the housing market
Consumer questions
More data, better content
Defining DIY
Definitions
Specialists sector
Financial definitions
VAT
Exchange rates
Sales per store, sales per sq m
Abbreviations
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Executive Summary
The sector: 2014 set to be another robust year
Figure 1: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
Companies, brands and innovations
Market shares: major players lose share
Figure 2: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2013
Innovations
Online: Sector sales surge in 2013
Figure 3: Share of online sales by DIY specialists, 2013 (est)
The consumer
Where they shop: 80% have bought in the last year
Figure 4: The consumer: DIY retailers used in the past 12 months, in-store and online, March 2014
DIY products bought: Decoration and garden top the list
Figure 5: The consumer: DIY/home improvement products bought in past 12 months, March 2014
Plans for the year ahead: 82% plan to improve their home
Figure 6: The consumer: Plans for the year ahead, March 2014
Preferred stores: Specialists versus non-specialists
Figure 7: The consumer: Type of stores preferred for DIY, March 2014
Figure 8: The consumer: Reasons for DIY store preference – specialists, March 2014
Figure 9: The consumer: Reasons for DIY store preference – non-specialists, March 2014
Attitudes towards doing DIY: Renters keen to do DIY
Figure 10: The consumer: Attitudes to DIY, March 2014
What we think
Issues and Insights
Targeting old and young at the same time
The facts
The implications
Integrating online and...