DIY Retailing Market In UK 2014

DIY Retailing Market In UK 2014

DIY Retailing - UK - May 2014

DIY stores need to become ideas centres – places where shoppers are inspired to buy, whether that is for a project themselves or for someone to do the work for them.

Table of Content


A bounce back, but one dependent on the housing market
Consumer questions
More data, better content
Defining DIY
Specialists sector
Financial definitions
Exchange rates
Sales per store, sales per sq m

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Executive Summary

The sector: 2014 set to be another robust year
Figure 1: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
Companies, brands and innovations
Market shares: major players lose share
Figure 2: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2013
Online: Sector sales surge in 2013
Figure 3: Share of online sales by DIY specialists, 2013 (est)
The consumer
Where they shop: 80% have bought in the last year
Figure 4: The consumer: DIY retailers used in the past 12 months, in-store and online, March 2014
DIY products bought: Decoration and garden top the list
Figure 5: The consumer: DIY/home improvement products bought in past 12 months, March 2014
Plans for the year ahead: 82% plan to improve their home
Figure 6: The consumer: Plans for the year ahead, March 2014
Preferred stores: Specialists versus non-specialists
Figure 7: The consumer: Type of stores preferred for DIY, March 2014
Figure 8: The consumer: Reasons for DIY store preference – specialists, March 2014
Figure 9: The consumer: Reasons for DIY store preference – non-specialists, March 2014
Attitudes towards doing DIY: Renters keen to do DIY
Figure 10: The consumer: Attitudes to DIY, March 2014
What we think

Issues and Insights

Targeting old and young at the same time
The facts
The implications
Integrating online and...

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