Transparency Market Research
Email Marketing Industry - Global Size,
Share, Trends, Analysis And Forecasts
2012 - 2018
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REPORT DESCRIPTION
Email marketing can be described as a direct marketing channel intended to send a message to a group of email
users that have some common trait. In a broad sense, every email that is sent to a current or potential customer can
be regarded as email marketing. The email marketing channel is used to request businesses, press sales, or
donations, and send ads aimed at building brand awareness, loyalty, or trust.The email marketing market stood at
US$1.5 bn in 2010 and is expected to be worth US$6.5 bn by 2018, rising at a phenomenal 20% CAGR from 2012 to
2018.
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Increasing Internet Penetration Stimulates Email Marketing Market
Email marketing is gaining popularity due to a few favorable aspects that are the backbone of these services. First
and foremost, the increasing reach of the internet across distant corners of the globe has proved favorable for this
channel to be looked upon as a mainstream marketing medium. Hence, businesses of all types, regardless of their
size, are increasingly using email marketing. Businesses have recognized the advantage of reaching a large
consumer base using this medium, which is economical in terms of both cost and time.
As per statistics of census.gov, an accredited agency that records population data, the world population is currently
7.3 billion. Of this, it is...