Internet Advertising

Internet Advertising

1. Define EC and e-business.
Electronic commerce (EC) describes the process of buying, selling, transferring, or exchanging products, services, or information via computer network, including the Internet.
E-business is a boarder definition of EC that individuals not just the buying and selling of goods or services, but also servicing customers, collaborating with business partners, and conducting electronic transaction within an organization.

2. Define click-and-mortar and pure play organizations.
Click-and-mortal organization is an organization that conducts some e-commerce activities, but does their primary business in the physical world which is tangible products. Virtual organization is an organization that conduct their business activities solely online

3. Define intranets and extranets.
An internet corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols. For example, Taylor’s portal is allowed the staff to access to operate the daily task.
Extranet is a network that uses the Internet to link multiple intranets.

4. List the major components of the EC framework.
People, public policy, marketing and advertising, support services and business partnership are the major components of the EC framework.

5. List the major transactional types of EC.
Business-to-Business, Business-to-Customer-commerce, Business-to-Business-to-Customer, Customer-to-Business, Customer-to-Customer, Peer-to-Peer applications, Business-to-Government

6. Define Web 2.0 and list its attributes.
The second generation of Internet based service that lets people collaborate and share information online in new ways such as social networking sites, wikis, communication tools, and folksonomies.
7. Define social networks.
A category of Internet applications that help connect friends, business partners or individuals with specific interests by providing free services such as photo...

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