Chapter 04 - Differences in Culture
Differences in Culture
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Learning objectives
Know what is meant by the culture of
a society.
Identify the sources that lead to
differences in social culture.
Identify the business and economic
implications of differences in culture.
Understand how differences in social
culture influence values in the work
place.
This chapter explores the role of culture in
international business: how differences in
culture across and within countries can affect
the practice of business.
The discussion then addresses the major
questions of the chapter: What is culture? How
does it play itself out in social structures,
religious and ethical systems, language, and
education? The need for cross-cultural literacy
and an appreciation of the impact of culture on
competitive advantage are all addressed.
The opening case explores the influence of
Saudi Arabia’s culture on business and the
implications of the culture for companies
operating within or with the country. The
closing case explores the changes at Matsushita.
The company’s new CEO eliminated many
traditional Japanese practices including lifetime
employment in an effort to increase the firm’s
competitiveness.
Develop an appreciation for the
economic and business implications of
cultural change.
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Chapter 04 - Differences in Culture
OUTLINE OF CHAPTER 4: DIFFERENCES IN CULTURE
Opening Case: Culture and Business in Saudi Arabia
Introduction
What Is Culture?
Values and Norms
Culture, Society, and the Nation-State
The Determinants of Culture
Social Structure
Individuals and Groups
Social Stratification
Country Focus: Breaking India’s Caste System
Religious and Ethical Systems
Christianity
Islam
Hinduism
Buddhism
Confucianism
Country Focus: Islamic Capitalism in Turkey
Management Focus: DMG-Shanghai
Language
Spoken Language
Unspoken Language
Education
Culture and the Workplace
Cultural...