Media Convergency

Media Convergency

Rodrigo Vasconcellos 12/12/06
Communication Technology Prof. Durso


Media people tend to get very keyed up about convergence, because it holds so

much promise. The melding together of different media, incorporating new personalized

services is both impressive and overwhelming. The implementation of high-performance

computers, and creation of high-speed computer networks have brought us new ways of

doing things. Old barriers of time and space are practically eliminated. You can view, hear,

read, and get any type of information virtually anywhere at anytime. The 1990's brought

ownership convergence, creating media corporations like Sony, Viacom, and Disney among

others. This sudden revolution in the media has changed the way systems are delivered.

Newspapers now provide video, TV offers interactive chat, magazines relies on websites, and

radio has web-cams.

The convergence of media also plays a sensational role in the different categories of

television programming. ESPN for example, has attracted their audience not only with cable

programming, but also with magazine subscription, and a website that can overwhelm you

with information. ESPN is by far the number one channel in sports through out the United

States, and the trends that changed communication are definitely the key factor of the

success ESPN and other channels have obtained over the years. The development of the

Internet and the different websites that were created over time brought new ideas that

eventually lead to the digitization of magazines, newspaper, ads, and etc.

The comparison of both formats is essential to observe how they differ and how

effective they are. I am a subscriber of the ESPN magazine as well as a constant visitor of

the ESPN website. I find that the magazine focus more intensively in advertising. Every

other page is reserved for ads, which in a business prospective, is a great...

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