PSY 322 Entire Course
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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
PSY 322 Week 1 DQ 1
PSY 322 Week 1 DQ 2
PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References
PSY 322 Week 2 DQ 1
PSY 322 Week 2 DQ 2
PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message
PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map
PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 2
PSY 322 Week 4 Individual Assignment Geodemographic clustering
PSY 322 Week 4 DQ 1
PSY 322 Week 4 DQ 2
PSY 322 Week 5 Individual Assignment Case Study Analysis
PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
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PSY 322 Week 2 Individual Assignment Marketing
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PSY322 Week 2 Individual Assignment Marketing Communication Memo
Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:
• A nonprofit organization that teaches Tai Chi for health and balance and stress reduction
• A pet store that offers organic, healthy food and environmentally friendly toys and beds
• A music store that wants to expand beyond guitars and drums to other instruments and sheet music.
The memo must include the following:
• Two different strategies based on two different demographics, such as differences in age, race, income or location
• Two different strategies based on two different psychographics, such as differences in personalities, buying motives or...