PSY 320 Entire Course
For more course tutorials visit
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PSY 320 Entire Course
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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
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PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.
Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:
Define consumer psychology.
Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
Utilize your articles to explain the relationship between consumer psychology and marketing communications.
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PSY 322 Week 2 Individual Assignment Marketing Communication Memo
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PSY322 Week 2 Individual Assignment Marketing Communication Memo
Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:
• A nonprofit organization that teaches Tai Chi for health and balance and stress reduction
• A pet store that offers organic, healthy food and environmentally friendly toys and beds
• A music store that wants to expand beyond guitars and drums to other instruments and sheet music.
The memo must include the following:
• Two different strategies based on two different demographics,...