Urban Outfitters

Urban Outfitters

  • Submitted By: mbt6668
  • Date Submitted: 08/15/2010 3:41 PM
  • Category: Business
  • Words: 659
  • Page: 3
  • Views: 1748

Explain why sears or Wal-mart cannot effectively create a trendy counterculture image.
Sears and Wal-mart cannot effectively create a trendy counterculture image because they both are big businesses and can sell for less. If sears created a counterculture image it would turn off there main customer base. Sears and Wal-mart cater to the middle and lower income people who want to save money. Wal-mart cannot do this as well because it would cost them there reputation as saving money and they would lose customers as they would go to find the same things in different store for less. If a store went counterculture, this means you are going against culture. If you go against culture you challenge the culture’s belief in one way or another. The public can be unforgiving when they are offended, and will many times choose to shop somewhere else if they have a choie when a company does something offensive to their beliefs. Stores like Wal-mart and Sears structure and business model is to appeal to the masses. So for this reason, alienating any group is not the business’s best interest. They have too much at stake. Businesses that can afford to create a trendy counterculture image usually are smaller and can cater to a micrographic and do well with it. They can grow and create a larger business model, but it’s much harder to do.

Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. I believe that this would not happen because of how unique Urban Outfitters clothing style is. It is a aggressive approach to fashion and people who want to stand out and be cutting edge. Big box stores could sell knock-offs of Urban Outfitters merchndise but it is not likely that they would sell the exact same stuff. Urban Outfitters sells labels that are edgy and they are selective about where they sell there merchandise.

Identify at least three reasons why exclusivity is valuable. Exclusivity is vaulable because 1) For a product or service to be...

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