What Exactly Is Mass Media?

What Exactly Is Mass Media?

  • Submitted By: dentist
  • Date Submitted: 02/12/2009 6:58 AM
  • Category: English
  • Words: 338
  • Page: 2
  • Views: 1

What Exactly is Mass Media?

.Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation state.So Mass media is any medium used to transmit mass communication. Until recently mass media was clearly defined and was comprised of the eight mass media industries; Books, Newspapers, Magazines, and Recordings, Radio, Movies, Television and The Internet.

Mass media can be used for various purposes:

* Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
* Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games.
* Public service announcements.
In the last decades the society has experienced a radical change due to the mass media appearance diverse.
Some of the used systems of communication but are the radio, the television, Internet...
At the moment thanks to these means, we enjoyed a good comunication with people of other countries and also a great facility to obtain data on several subjects.

It is important to say that these innovations also have their bad things since with as much new technology the old costums are has lost.
Without good access to national and community media all public education programmes may be disadvantaged. It is possible to consider programmes that rely entirely on face-to-face education, but even these can be hindered if there is not a supplementary programme of advertising for events and news coverage to increase motivation as well as printed material to "leave behind.
Now with the internet most people can voice their opinion on anything and if many people agree can more easily cause governments to change policy (democracy may still stand a chance).

For a good example...

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