Introduction
In the last fifty years the media influence has grown exponentially with the advance of technology, first here was the telegraph, then the radio, the newspaper, magazines, television and now the internet. ). In my research I am evaluating the impact of sociological theory behind what we call mass media. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. We are very much dependent on mass media not only as a source of news and information, but also as a source of entertainment and leisure. We are able to, not only update ourselves with news from around the world, but also watch the latest movie, listen to the latest music and songs and also reach out to the rest of the world through Internet. Without a doubt, mass media has portrayed a certain degree of importance in our lives. And in the borderless world or global village that we are currently living in, mass media has played an integral role in our daily lives and routine. How many times do we turn on the radio and television in search of entertaining programmers to enrich our otherwise, dull life? How often do we read the newspaper in search of the latest news and happenings in our country or other nations? How often do we log on to the Internet searching for information to help us in doing our assignments? Without knowing, we are actually doing the above mentioned actions so often that it has become a habit. The relevance of all these questions is to proof that mass media, has indeed become part of our lives. However, as important as it is, are we really aware of the impact or influence that the mass media has had in our lives? As we are so indulged in the value of information and entertainment that mass media has brought into our lives, perhaps we did not study in detail about the actual...