长江大学工程技术学院
毕业论文
题 目 名 称
浅谈广告英语的语用分析
系 部
外语系
专 业 班 级
英语专业61001班
学 生 姓 名
欧少婷
指 导 教 师
刘俊/教授
时 间
2013年10月至2014年6月
目 录
任务书………………………………………………………………………………Ⅰ
开题报告……………………………………………………………………………Ⅱ
指导教师审查意见…………………………………………………………………Ⅲ
评阅教师评语………………………………………………………………………Ⅳ
答辩会议记录………………………………………………………………………Ⅴ
中文摘要……………………………………………………………………………Ⅵ
外文摘要……………………………………………………………………………Ⅶ
I. Introduction……………………………………………………………...………..1
II. A Historical Retrospection of Metaphor……………………………...………...2
2.1 Aristotelian School: Metaphor—A Device of Rhetoric……………..……….2
2.2 The Platonic School—Language is Metaphorical……………….……………. 5
2.3 The Study of Metaphor from the 20th Century to the Present……………….………………………………………………………….6
III. On Similarity……………………………………………………………………7
3.1 Similarity: A Fundamental Criterion for the Classification of Metaphor……………..7
3.2 Similarity and Culture………………………………………………………….9
3.3 Similarity and Category………………………….……………………………10
3.4 The Relationship Between Similarity and Knowledge……………………….13
IV. On the Mechanism of Metaphor…………………………….………………...15
4.1 Black’s Interaction Theory………………………………………....................15
4.1.1 Introduction to the Interaction Theory…………………………………...15
4.1.2 Some Defects of the Interaction Theory…………………………………16
4.2 Lakoffian Conceptual Metaphor Theory……………………………………...19
4.2.1 The Philosophical Basis of Lakoffian Theory…………………………...19
4.2.2 Lakoffian Theory on the Mechanism of Metaphor………………………21
4.2.3 The Deficiencies of Lakoffian Theory in Expounding the Creation of Similarity…………………. ……………………………………………....26
4.3 Conceptual Integration Theory……………………………………………….29
4.3.1 An Introduction to the Conceptual Integration Theory……………...…............29
4.3.1.1 Four Mental Spaces……………….………………...……………..29
4.3.1.2 Three Processes of BT………………..……………..……………..33
4.3.1.3 Optimality Principles of BT………….…………………...……….34
4.3.2 The Advantages of BT in Solving the Paradox...