Chapter I GENEREAL CONCEPTS
1.1 Discourse and Text
1.2 Definition of translation
1.3 The role of translation
Chapter II ADVERTISING
2.1 The definition of advertising
2.2 The elements of advertising
2.3 Classification of advertising texts
Chapter III ANALYSIS OF THE ENGLISH TRANSLATION OF ADVERTISING TEXTS IN RUSSIAN LANGUAGE
With the development of the economics and changes of the economy policy of our country the importance of the development of the local market increase every day. The problem of promotion the products increase simultaneously with the problem of investigating the economic market. Thus people have to find different ways to promote their goods and products. Advertising helps to maintain all these things.
Everybody knows that if you want to get your product or service out to the people, and known to the people. The best way is to create a website, because a website is what captures people. They can go there every single day whenever they want and learn about what you have to offer and learn about why they should choose your products or services. Advertising is a great way because it gets your product and service out there to people who want to know what you got.
Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet, and billboards. Advertising is often placed by an advertising agency on behalf of a company.
The theme of our research is “The Peculiarities of Translation of the...