Abstract
As the national economy is becoming slower it is time for companies to re-invent and implement strategies that will keep them going strong in the market place. Here is a look at some opportunities for three leading companies to find a strategic plan for the future. I have made recommendations for Amazon, Nestle, and Pepsi-Co that I would strongly suggest that each one pursue, why they are worthy to pursue, and what risk are involved.
Amazon, Pepsi-Co, Nestle
Introduction
The goal of a marketing plan is to build a strategy that will help the business develop future plans. Making decisions and using marketing opportunities is a way to ensure that revenue for the company will be the best it can obtain.
Amazon
Amazon is already a multimillion dollar company that is profitable and has obtained success with its products, customer services and platforms. Amazon sells all types of products and digital products as well and has markets throughout the world (Jonathan Birchall, 2010). The online platform allows market exchanges with a broad range of products that can be shipped anywhere in the world. This international presence would be considered a low hanging fruit because it is always able to portray the latest products, color choices and digital items and get them to the consumer.
Marketing Opportunity One: I strongly recommend that Amazon find ways to bring free shipping to more of its customers and provide the customer with the same quality service they have always offered. This would help to keep market shares that are going to brick and mortal stores where the customer can easily obtain the item without paying any type of shipping. Main competitors such as Barnes and Noble book retailer is a competition for Amazon in that customer can walk into the store and obtain the item without delay or extra cost. This would become a home run marketing strategy that could be implemented over the course of 5 years so that Amazon does not take a...