Avon Case Study

Avon Case Study

Avon Breast Cancer Crusade

The Avon Breast Cancer Crusade launched in 1992, and has raised more than $525 million in over 50 countries to improve access to care and research to find a cure for breast cancer. Beneficiaries range from leading cancer centers to community-based non-profit breast health programs.[6] Avon is slowly moving away from its support of breast cancer awareness in favor of other women's programs primarily domestic violence.[7]

Avon Walk for Breast Cancer is the Avon Foundation for Women’s largest annual fundraising initiative. The series of 9 Avon Walks for Breast Cancer are held each year from April to October. From 2003 through 2008, the Avon Walks have raised more than $265 million - - funds that are directly saving lives. The Avon Walk for Breast Cancer also raises extraordinary awareness as participants spend an entire weekend walking 39 miles through cities and towns around the country. In 2008 alone, hundreds of thousands of donors supported more than 24,000 Walkers and Crew who participated.

Avon Walk for Breast Cancer 2009 Dates: Houston: April 4-5 Washington, DC: May 2-3 Boston: May 16-17 Chicago: June 6-7 Rocky Mountains: June 27-28 San Francisco: July 11-12 Los Angeles: September 12-13 New York: October 10-11 Charlotte: October 24-25

[edit] Avon Foundation Speak Out Against Domestic Violence program

The Avon Foundation Speak Out Against Domestic Violence program works to end the cycle of domestic violence. To date nearly $7 million has been awarded to more than 400 US domestic violence organizations for awareness, education, direct services and prevention programs, especially to assist children affected by domestic violence.

In addition, the Avon Foundation and Avon Products Inc. together respond to national and international emergencies, and since 2001 have awarded $17.5 million for women and their families affected by natural disaster or crises.

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