Principles of Marketing
Super Bowl Commercials
Many amazing commercials have been diffused during the super bowl game and the one who caught my feelings the most was the Budweiser commercial. At first, I was thinking about something else such as a Puppy or Clydesdales commercial until I found that it was a beer commercial. The story was chocking since the little puppy was lost and nearly got killed by the wolf. Without knowing that the horses were behind it, it thought it scared the wolf away and that just blew my mind. Also, the sappy music which accompanied the commercial was for emotional attachment. It went all along with the story which is sad. A successful commercial is one who with less of minute can create or leave the audience with a memorable message and that is exactly what this commercial brought tonight. The ad was simply all about friendship and that is why I consider it as the best commercial of the super bowl.
We are not obligate to like all commercials that we watch every day on the TV. The Clash of Clans commercial during the super bowl game was the one I did not like. It is actually a game that people can play on their phone and the ad was hilarious. However, not all the funny commercials are good or the best. Liam Neeson is well known for his action movies and his famous quote “I will find you and I will kill you.” The fact that the actor uses the same sentence in this ad but a little bit edited “I will find you and I will revenge” makes the commercial to communicate violence. Commercials are supposed to give a positive message and I think violence is not positive message. This is simply why I didn’t like about the ad.