"Do you believe that the growth of mobile commerce is the biggest opportunity in e-commerce?"
Mobile commerce or m-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants. Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol, has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.
Dominos is a classic organic growth success story largely based on innovative use of e-commerce. Dominos has been particularly innovative and successful using m-commerce after making huge investments in the systems and processes required to make the customer experience as easy and seamless as possible. However, this strategy would not be so successful without Domino’s extensive portfolio of outlets across the UK – who provide the logistical capacity to support stunning growth in e-commerce orders. A great example of omnichannel retailing.
As digital business becomes even more widespread and complex, however, the critical threat to those involved is maintaining data security. The data breaches at TalkTalk and Sony Entertainment Network demonstrate the potential brand damage that can arise if the threat of data security is not managed properly.
"Do you believe that the growth of mobile commerce is the biggest opportunity in e-commerce?"
Mobile commerce or m-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants. Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application...