VTT Task 1 (0915)
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value: 0.00
value: 1.00
value: 2.00
Score/Level
Articulation of Response (clarity, organization, mechanics)
The candidate provides unsatisfactory articulation of response.
The candidate provides weak articulation of response.
The candidate provides adequate articulation of response.
A1. New Products and/or Services
The 2 new products and/or services are not identified.
The 2 new products and/or services are inappropriately identified. The 2 new products and/or services are appropriately identified.
A1a. Methods
The provided discussion includes fewer than 3 different methods or the discussion is fundamentally unacceptable. The provided discussion includes 3 different methods. The discussion is poorly reasoned or lacks sufficient evidence The provided discussion includes 3 different methods. The discussion is well reasoned and sufficiently supported.
A1b. Competitive Advantage
The provided explanation does not include 1 competitive advantage that the company will gain or the explanation is fundamentally unacceptable. The provided explanation includes 1 competitive advantage that the company will gain. The explanation is incomplete (lacks detail on how the company will gain the competitive advantage), unclear, or inappropriate. The provided explanation includes 1 competitive advantage that the company will gain. The explanation is complete (provides detail on how the company will gain the competitive advantage), clear, and appropriate.
A1c. Inherent Risks
The provided discussion includes fewer than 2 inherent risks associated with the launch. The discussion does not include how to minimize the identified risks. The provided discussion includes 2 inherent risks associated with the launch and how to minimize the identified risks. The discussion is poorly reasoned or lacks sufficient evidence. The provided discussion...