Western Governors University
In this paper, I will propose two new services to an existing fitness center that operates on a 24/7 basis. Some of the areas evaluated will include: Feasibility, profitability, competitive advantage, media channels, pricing, customer relations, and risks regarding the new proposed services.
A-1. I have been a member of a local fitness center for almost 15 years. Everyday Fitness has several locations in Las Vegas and Henderson, where I live and work. They are part of a large franchise (n.d.) that operates in many states, as well as globally (Google, n.d.) in several countries. Over the last 15 years, I have not seen many changes in services or products offered at Everyday Fitness, including their abroad locations. Two new services I would like to see added to Everyday Fitness are exclusive women’s classes, and free child care to members.
A-1a. Three ways I determined that these services would be feasible and potentially profitable was by evaluating the market demand, existing competition, and viability of the services (Lazazzera, n.d.). I used to be a certified fitness instructor, teaching over 10 years of different classes, including aerobics, kickboxing, and indoor cycling. Women would approach me inquiring about classes specifically for women only. When asked why they would want a gender specific class, all responses described wanting to work out in an environment where they would feel comfortable. The classes that I taught and currently attend are primarily made up of male participants. Topsy.com (n.d.) yields recent searches and tweets for women classes, which indicates there is interest and demand for this service. Everyday Fitness could offer a variety of women only classes with the flexibility of the 24-hour, seven-day availability.
I have an 8-year-old daughter and balancing gym time with her proved...