Marketing C212
Contents
1. Two new products 3
a. Green Box, Germinate 3
b. Existing global market 4
c. Risks 5
2. Customer Relationship Management (CRM) 6
CRM System 6
3. Distribution Channels 8
4. Pricing Strategy 10
a. Costs 10
b. Product Price and Consumer Acceptance 10
c. Competitor Price evaluation 11
5. Promotional Strategy 12
a.Channels 12
b.Justification 13
c. Sales promotion 13
References 15
1. Two new products
a. Green Box, Germinate
Green Box Inc. provides innovative products and service to urban vertical farming. We are introducing two new products to retain and expand our products to other countries like Canada.
Green Box, Using used repurpose trailers to grow organic fruits and vegetables to grow local crops to provide healthy, fresh and with amazing flavors to local restaurants and groceries shops. We can produce green leafy vegetables, herbs, peppers, strawberries, cherry tomatoes, beans lettuce. This product consumes 5% of the water of a soil farm. Planting harvest dedicated and sustainable food supply is easy. Vertical Aeroponic systems integrate seamlessly, and they are cost efficient.
Green Box Germinate, a product used to clone or grow new plants with aeroponic technique. We can grow a plant in a week with just water without using soil. These two products can be built using locally repurposed available trailers and food grade boxes available in local markets. These two products can be sold globally to all countries where they cannot grow fresh vegetable and fruits all four seasons. We can also park these trailers in small areas in densely populated areas and provide vegetables and fruits to local restaurants and grocery shops to generate additional income.
b. Existing global market
With growing population in cities around the globe, we have to produce more food for growing population as well as grow them locally to provide nutrient rich food...