Gender, Labor, Consumer Culture The consumer world of which we are a part of is currently going through a massive ethical controversy. In order to market new products, advertisers are going to great lengths to ensure that people are interested in purchasing their goods no matter the consequences. Through a study of advertising history we can see trace back to see what focus points have been used to sell products. First was price, followed by quality, delivery, customization, and most recently service. Yet companies have become forced yet again into a new frontier in order to differentiate themselves; sexuality. For years companies have been relying on beautiful women and male models to sell their products. In doing this, advertisers have inadvertently put pressure on people of all ages to conform and maintain this unhealthy image. There is one company, however, that has chosen to overcome this idea and start the “campaign for real beauty.” The typical stereotype of beauty in today’s society that is pushed by a majority of companies is young, thin, beautiful women. While advertisers had once used slightly larger models, it has evolved to the point of these women transforming themselves into this dangerously thin image of so called beauty. Yet Dove, the makers of a wide variety of hygienic products, has begun to break through this traditional image of beauty and promote true beauty, a good self image, and self esteem. This is a revolutionary way of advertising products. Dove has not only introduced a series of advertisements featuring more real looking spokespeople, but has built a website dedicated to promoting a “broader, more democratic view of beauty.” Many have applauded Dove on their mission to make beauty more universal to the masses, and to allow women to celebrate the body that god has given to them. This advertising campaign is clearly focused on the female market exclusively. There are many sections of the website, including an explanation of why...