Campaign Strategy
We are creating a new campaign strategy for our product Aik Cheong. This is to promote Aik Cheong and to bring it to a new level of competition with the other competitors.
Our campaign strategy would be on newspaper and radio commercials which is the compulsory one. Not only that we also have put some effort to make more interesting method on promoting Aik Cheong, such as TV commercial, billboards, and some telemarketing services. This will either way help to promote Aik Cheong itself and also to make the product more recognizable in the market.
As for the newspaper our team has chosen a theme which is more to intimacy with the coffee. There is a subliminal meaning behind it where it is not just intimacy with the coffee but also with your partner. Newspaper is one of the efficient ways to promote our product this is because newspaper is produced daily and everyone do read it to get the latest new. We are going to place our advertisement at the front page of the paper and also the last page of the paper. Where it will grab the people attention instantly. One of the newspapers of Malay and English newspaper will feature our advertisement on our product.
Our team has chosen to publish the advertisement in NST and Berita Harian newspaper. The reason we choose this newspaper is because the rate of people reading this both newspaper has the highest rate. Other than that, the reason we choose both of this newspaper is because it is suitable with our product that we are going to promote. Therefore, this would be a suitable choice for our newspaper advertising to be published at.
Radio commercial is where we will create a jingle for it that will be based on our theme chosen. We have chosen radio commercial to be a part of our campaign strategy to help build up our product Aik Cheong. Radio commercial is also one of the opportunities for us to help the product because radio is where people tend to listen to. Same goes to the radio station we...