Conduct a marketing audit

Conduct a marketing audit

 
 
 
 
 
 
 
 
 
 
 

Conduct a marketing audit 
TASK 3 – BSBMKG515A 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 


‘AG’ 
Cambridge International College – DIPLOMA MK – WEEK 8 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Table of contents
Procedure ............................................................................................................1
Introduction ........................................................................................................ 2
Marketing audit
Purpose ....................................................................................................3
Scope .................................................................................................... 3
Participants .................................................................................................
4
Characteristics ............................................................................................
4
Methodology ...............................................................................................
5
Pest analysis
External macro environmental ...................................................................
6
7
External micro environmental .....................................................................
Porters five forces ................................................................................................
10
Internal audit
Criteria .......................................................................................................
11
Structure marketing organisation ...............................................................
12
Marketing systems ....................................................................................
13
Marketing effectiveness/productivity ...............................................

14

Form ............................................................................................................

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