Conduct a marketing audit
TASK 3 – BSBMKG515A
‘AG’
Cambridge International College – DIPLOMA MK – WEEK 8
Table of contents
Procedure ............................................................................................................1
Introduction ........................................................................................................ 2
Marketing audit
Purpose ....................................................................................................3
Scope .................................................................................................... 3
Participants .................................................................................................
4
Characteristics ............................................................................................
4
Methodology ...............................................................................................
5
Pest analysis
External macro environmental ...................................................................
6
7
External micro environmental .....................................................................
Porters five forces ................................................................................................
10
Internal audit
Criteria .......................................................................................................
11
Structure marketing organisation ...............................................................
12
Marketing systems ....................................................................................
13
Marketing effectiveness/productivity ...............................................
14
Form ............................................................................................................