Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Bakery and Cereals Market
Understanding Consumer Trends and Drivers of Behavior in the German Bakery & Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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Key Findings
• Indulgence is the primary driver of the Bakery & Cereals market, motivating over two-fifths of consumption
• Consumers experience a moderate desire for healthy products, as long as these do not sacrifice in taste
• German consumers seek nutritious breakfast products to meet the needs of their age
• German consumers look to local artisanal producers for freshness and quality
• Consumers seek time-saving home-baking ingredients as well as on-the-go breakfasts.
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the German Savory Snack Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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• Key consumer demographic groups driving consumption within the German market. The figures...