November 05, 2013
Organizations are under pressure to survive. Upholding a competitive advantage will assist organization with profitability and meeting long-term success. Innovation, Creativity, and design are three procedures used by organizations to maintain a competitive advantage. Innovation, creativity, and design are fundamentals components to maintain a competitive advantage because all are part of creating new ideas or improving on existing products or services
The idea of innovation can have several different meanings depending on the individual or group defining the processes. Innovation involves two main components, implementation and creativity. An innovator uses the creative process to construct an idea and then implementations process is used to bring the idea or product to life. Implementation refers to putting something in place and is composed of three main components; idea, selection, last but not least development. Creativity is also part of the implementation process, devising the idea to be implemented is part of creative process. The implementation process should be well organized, and plan from beginning to end should be carefully arranged.
Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new products will be developed.
Creativity is “the act of coming up with an idea, is an inherently individual act – it is the development of an idea and the implementation where the team is needed (Stam, 2003).” Some individuals are more creative than other; creativity can be taught if an organization has the right environment and proper training. To be creative, and individual...