In today’s ever changing business world companies have to be prepared just to keep up. Markets change and with these new changes bring with them new products every day. In order for businesses to keep up, they must be more creative. Companies must grow through innovation and hard work to be more competitive while designing products that afford them an edge in their given market. Although different in their ways, any company that wishes to achieve their goals cannot move forward without the following three ingredients.
New ideas are needed every day in the business world due to the fast paced ever changing business landscape. Whether it is for a new product or for ways to market an existing product innovation is what drives that process. For example, with the “reality of today’s business environment is that change occurs at a fast and furious pace. Moreover, the nature of change fundamentally redefines processes and the way people interact. Building and IT organization that fully supports innovation, agility and growth is paramount” (Greengard, 2014). Just as innovation is important when it comes to driving a business forward, so is the design of their products.
When new products are thought up, they usually start from an idea and then move on to a drawing board where they were designed. The design of a product makes all the difference in how well the product will do and if it will be a success. “Design is about doing things consciously, and not because they have always been done in a certain way, it is about comparing alternatives to select the best possible solution; it is about exploring and experimenting” (John Wiley & Sons INC, 2008). While designing a product companies want their most creative people apart of the process.
Creativity is the cornerstone of any project. It breathes new ideas, and allows for old ideas to be revisited. Just like in any business venture one must be creative while designing...