dell- case study

dell- case study

  • Submitted By: s221627
  • Date Submitted: 09/17/2015 10:38 PM
  • Category: English
  • Words: 374
  • Page: 2

Problem/Issues
keep many differently equipped models on retailers' shelves to fill buyer requests for one or another configuration of options and component
slow-selling models at
don't have enough talented people who will help the company to do better
Don’t have a good management staff and leadership.
Dell wanted acquires Hp


Swot analysis for DELL













TOWS MATRIX



STRENGHT
Direct sales
Diversity of IT product lines
Brand
Manufacturing & supply chain management

WEAKNESS
Do not exhibit strong growth.
Slow in technology



OPPORTUNITY
Globalization
Population
WTO
AFTA
Technology Advance



SO
Use technology and sustain in the market growth.
High in talented people for direct sales will get high population.

WO
Always update the technology to become no 1 technology advance.


THREAT
Government policy
Natural disaster
Switching cost
Competitors
Fluctuation of currency


ST
If the brand is strong, the customer will be less in switching cost.

WT
Use technologies to beyond more from competitors


Strategic Direction
The strategic is SO, which is Market Penetration. Dells strategy is to satisfy their consumers and to be profitable. There are many enormous opportunities they can grow across multiple dimensions in terms of products with serves, storage, printing and services representing a huge realm of expansion. They should focuses in pinching those opportunities ,seizing on them and making sure have the talent and the leadership growing inside the company to support all that growth. They also, should continue to reduce costs to help them restore profit margins, given that there seemed to be some modest relief from having to contend with eroding average revenues per unit sold.
Also, needs more talented people who will help the company to do better, build a bigger deeper...

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