Approach to Motivation
Walt Disney focuses on intrinsic means to motivate its workforce. Disney starts at a very basic level, such as terminology, to reinforce its organizational culture. s employees are referred to as “cast members,” cast members do not wear uniforms they wear costumes, work areas are referred as being on stage, and employee only areas are back stage and customers are guests. This basic approach reinforces Disney’s philosophy that everyday is a show. Brad Holst senior training development representative for Disney University states, “We say this is the happiest place on earth… that’s a rather bold pronouncement. That’s where our challenge is.” (Cite Source) By enforcing its terminology helps to enforce the fact that Disney is embraced in a culture that values its employees and its customers as people not just workers and revenue.
Combination of Motivational Techniques
Walt Disney uses both intrinsic and extrinsic motivators. One example is how cast members are rewarded for years of service. It starts after the first year then in five year increments. Disney also has a nominee program in, which 40 to 50 cast members, who are made up of hourly and salaried positions, are selected for awards. Disney is open 365 days a year, which means some employees are needed to work on major holidays. These cast members are bestowed with a cloisonné pin that is given to them in person by his or her supervisor. The pins are unique because pins that are not used are destroyed which makes the pins rare collectibles.
Walt Disney’s unique philosophy on motivation is used when redefining job titles such as employees to cast members, but even beyond that Disney has created a culture where clean-up crews (street cleaners) are not just picking up trash but creating a sense that Disney World is the happiest place on earth. This concept is important because it fills a need for individuals to believe the worth of his or her job. In addition, Disney what does...