Gap Inc. is in the retail industry, specifically the specialty retail industry. According to the website, "Gap Inc. is a leading international specialty retailer offering clothing, accessories and per
sonal care products to men, women, children and babies under the Gap, Banana Republic and Old Navy brand names. Gap brand includes Gap, GapKids, babyGap, GapBody and Gap Outlet." (www.gap.com)
Market
For each specific brand, there is a marketing team headquartered in the San Francisco Bay Area. These in-house marketing teams create everything from hang-tags and in-store posters to billboards and T.V. commercials. As one of the world's largest specialty retailers, Gap Inc. stores collective have 165,000 employees in more than 4,200 stores in nearly 3,100 locations. These stores are present in the United States, United Kingdom, Canada, France, Japan and Germany. (www.gap.com)
Customer
With three of the most recognized and respected brands in the apparel industry (Gap, Banana Republic and Old Navy), Gap Inc. span a variety of customer bases.
·Starting with Banana Republic, in a ploy to reach a larger customer base, it has expanded offerings for both men and women. These are the customers who love fashion and quality in their products. If people are looking for a sophisticated style with a point-of-view that focuses on casual luxury, this is the place to look.
·Gap has customers all over, their vast customer base reflects their real estate strategy. This entails locating and developing stores that provide "a comfortable shopping environment and positive store experience for our customers. When customers visit a Gap, they're not just walking into a store; they're entering a brand."
·Old Navy changed the look of value retailing. It has a brand promise of fun, fashion and value for the whole family. (www.gap.com)
Product/Service
Gap Inc. holds the title for one of the world's largest specialty retailers. Once again it contains three of the most...