Gm Motor Company Strategic Planning

Gm Motor Company Strategic Planning

  • Submitted By: NismoSTI
  • Date Submitted: 02/27/2009 1:26 AM
  • Category: Business
  • Words: 369
  • Page: 2
  • Views: 892

1. Introduction
In response to the urgent request of General Motors Corporation for U.S. Government assistance to sustain operations, Speaker of the House of Representatives Nancy Pelosi and Senate Majority Leader Harry Reid in a letter dated November 21, 2008, have asked that General Motors (GM) submit to the U.S. Congress a ―credible restructuring plan that results in a viable industry, with quality jobs, and economic opportunity for the 21st century‖. The requested restructuring plan (hereafter the ―Plan‖) is respectfully set out below. The Plan details why GM needs temporary Government funding, how that funding will be used, how we intend to repay the taxpayers, and why such funding is beneficial to the U.S. economy. While we have attempted to be fully responsive to the issues raised in the November 21 letter, we are prepared to elaborate on any item, where such elaboration would assist the Congress in its consideration of this urgent matter. At its core, this Plan is a blueprint for creating a new General Motors, one that is lean, profitable, self-sustaining and fully competitive. General Motors well understands the challenges to energy security and the climate from worldwide long-term growth in petroleum consumption. GM believes that as a business necessity we must look to advanced vehicle technologies to reduce petroleum dependency and greenhouse gas emissions, and has structured this Plan accordingly. The company commits to use the proposed Government funding to exclusively sustain and restructure its operations in the United States and aggressively retool its product mix. Key elements of this Plan include:
 a dramatic shift in the company‘s U.S. portfolio, with 22 of 24 new vehicle launches in 2009-2012 being more fuel-efficient cars and crossovers;
 full compliance with the 2007 Energy Independence and Security Act, and extensive investment in a wide array of advanced propulsion technologies;
 reduction in brands, nameplates and retail outlets,...

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