Gm Strategic Analysis

GENERAL MOTORS (GM)
"Strategic Management”
MGT 490
Section 02

Submitted To: Hanif Mahtab

Submitted By: Khaled Mahmood Mustafa â€" 0420245
Md. Zaber â€" 0310002
Sukumar Mitra â€" 0620291

Independent University, Bangladesh

CONTENTS:

1. Introduction

■ General Motors
■ Company Background
■ Corporate Structure

2. Problems/Challenges

■ High Pension and Healthcare Costs
■ Lack of Competitiveness

3. External Audit

■ Environmental Analysis
■ Remote Environment
■ Industry Environment
■ Competitive Analysis
■ Competitor's Analysis
■ Operating Environment
■ Political & Charitable Contributions
■ Porter's Five Forces Model

4. Internal Audit

■ Technology
■ Social Responsibility
■ Core Competencies
■ Financial Ratios

5. Situation Analysis

■ IFE
■ EFE
■ SWOT Analysis

6. Strategic Alternatives

■ SO Strategy
■ WO Strategy
■ ST Strategy
■ WT Strategy
■ Action Plans

7. Conclusion

1. Introduction

General Motors Corporation (GM) is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. GM is the world's largest automaker as measured by global industry sales. As of 2008, General Motors employs about 266,000 people around the world. It manufactures its cars and trucks in 35 different countries and sells them under the brands of Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. General Motors is the ninth largest publicly traded company in...