During an election cycle, regular citizens may be inundated with commercials stating who is a better candidate. These visual campaigns, normally, do not focus on the issues. The commercials inform the potential voters how incompetent their opponent is in comparison. This approach has proven to be somewhat effective; however, a strategic campaign has found the involvement of the people is a better approach. Although grassroots campaign has been utilized for decades, this type of campaign has evolved.
According to Merriam-Webster, a grassroots campaign is being, originating, or operating in a connected series of operations designed to bring about a particular result. In Layman terms, a grassroots campaign is a creation of events to create awareness or an outcome which requires the participation of the people. This type of campaign strategy must formulate a strong foundation within the community and grow out. Once the trust and support has been contained in the local neighborhoods; the visionary, or candidate, will find the growth of the movement would be exponential. Although this is the basic expectation of a grassroots campaign, there are requirements which must be met to ensure a successful result for the candidate.
As an author of a cause or vision, it is the candidate’s responsibility to develop an image or persona in which supporters can believe in. Once this has been established, there are some fundamental steps that must take place to rally support. “In the basic start of a community organization the following principles must be implemented: start with yourself, listen to others, bring together a core group, identify goals, understand strategy; and move to action, evaluate, and reflect” (Brown, 2006). A political candidate cannot take time away from their formal campaign trail to make certain these tasks take place. Therefore, a community organizer is imperative. Once an organizer is selected, the basic principles to...