Managing the Business Enterprise
Strategy: Kudler Fine Foods
April 23, 2007
Within the next 12 months, Kudler's Fine Foods (KFF) plans to increase customer loyalty by offering added high-margin services, leveraging the firm's understanding of customer purchase patterns, and providing more efficient operations. Profitability will also be increased by cost reductions accomplished through supplier partnering programs. New customers will be acquired through social network marketing and word of mouth (Virtual Organization Portal: Kudler Fine Foods). KFF is also interested in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. Furthermore, KFF wants to use local organic growers in which to purchase its products. KFF now needs to assess its current generic strategy and determine what changes, if any, need to take place to realize its new vision.
Planning and strategizing helps different parts of the organization set future objectives and map out activities necessary to achieve those objectives (Management, 2002). The following functions are largely responsible for these activities at KFF: Sales and Marketing (strategic objective: increase loyalty and profitability of consumers, growth strategy), Finance and Accounting, Store Operations, and Human Resources.
Business Opportunities Resulting from Changes in Technology
KFF currently houses its technical operating information within a comprehensive database. The following database table summary outlines business opportunities that KFF currently recognizes as a result of technology:
Database Table Item
Technology has allowed KFF to collect demographic data for each of its customers. The data in this database table is used to access the name and address of customers for order processing and for special mailings for anniversaries and/or birth dates, etc.
Contains the components that make...