Nissin Food has to solve three problems.
Firstly, market reclamation of the new or young country that the increasing food expenses. Because, in Japan comes to little population for against society. So, Nissin Food should be lay emphasis on export to populous China and Indonesia.
Secondly, increase sales except the instant noodles.
Finally, a strategy of Nissin Food is to raise development capability and a brand power. And in 2005, Nissin Food was developed instant noodles as space foods. However, there is not the creation of the new market since when released a space foods. So, they should be developed release new product.
Nissin Foods is a world-wide company that makes instant ramen noodles. It was established in Japan by this nice gold middle guy call Momofuku Ando and introduced the first instant ramen noodle product. For 1972 years, the economy of Japan fell into serious inflation by an oil crisis. As for the instant noodles, raises such as the wheat became the big increase in cost. The oil crisis was over in about a half year, and the world was hit by a fall of serious economy and shifted to the low growth times.
Therefore, the major food maker decided a new entry to the new market including the instant noodles industry. A major food maker achieved the entry of the instant noodles market in 1973. “House shanmen soy sauce taste" of House Food Industrial raised sales amount of 10 billion yen. Can you believe? This old noodle sales amount od 10 billion yen. And this gives the stimulation that is good for the instant noodles industry and will develop a new product competitively later. Afterwards, the total amount of production of instant noodles was 100 million meals in 1972 and after three years in 1975, the total amount of production was 1100 million meals. A tendency of differentiation and the level improvement of the product came to be seen because by the second oil crisis and overseas advance. An example of the differentiation: Local limitation....